Moyra is an award-winning producer, entrepreneur, and media industry innovator. She is the founder and CEO of Magnify Digital, a strategy agency specializing in services, training and technology that enable businesses to build large and engaged audiences around their content. Moyra and the Magnify teamwork with media companies, arts organizations, cultural entities, celebrity talent, creators, funders, non-profits, tourism and other businesses across North America, South America and Europe.
Moyra’s passion is a fusion of media, storytelling, arts and business. The entrepreneurial spirit struck at an early age, prompting Moyra to start her first business at 16. She went on to produce and direct award-winning prime time programming for Canadian and international broadcast networks via her production company, Out To See Entertainment.
Live streaming video for the first time in 1999, Moyra was captivated early on by the notion of engaging directly with audiences online. Magnify Digital was born in 2008 to pursue this interest, first as a service agency offering a turn-key solution for creators looking to outsource their audience building activities. Today, in addition to providing agency solutions, Magnify Digital delivers training under the Magnify Academy banner. A software arm was added in 2018 to launch the company’s latest innovation, ViewerCentric™ — a web app that aggregates and visualizes audience data from multiple sources to give it instant meaning.
Moyra is a published author, speaker, consultant and thought leader on the subject of audience development. She also serves as an enthusiastic mentor to a few amazing entrepreneurs.