The Numbers Are In: Social Video Has Officially Eclipsed Traditional TV For Younger Audiences
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- 12 minutes ago
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And it’s not just about passive viewing. Gen Z and millennials are forming real connections with the creators behind the content. Deloitte’s latest Digital Media Trends report 2025 confirms what many of us have already noticed: Gen Z and millennials are spending more time watching social media content than traditional TV and movies. And they’re not just watching—they feel a real connection to the creators behind the content.
The shift isn’t coming. It’s already happened
For content creators, production companies, and distributors, it’s no longer enough to make great content. You need to know how audiences engage, where they’re watching, and what sparks connection. That’s what drives success now.
At Magnify Digital, we have spent over a decade working with both traditional and digital content creators to track, analyze, and grow their audiences. Through our work and the development of ScreenMiner™, we’ve seen real-time audience insights go from a nice-to-have to a must-have.
Why does this matter? Because if you don’t know who you’re reaching or how they’re responding, you’re flying blind.
Today’s audiences are fragmented, mobile, and platform-hopping. Social media is now a primary source of entertainment, news, and connection. That makes it a non-negotiable space for creators. It also creates unprecedented opportunities for testing new IP. Producing short-form content to see what lands before investing massive amounts in longer form makes good business sense. It is also important to recognize that engagement isn’t just about views and likes. It’s about building a loyal audience—one that comments, shares, and sticks around. Success comes from knowing what resonates and adjusting in real time.
The future of media isn’t just about content. It’s about connection.
Creators who use data to strengthen that connection will win. Those who don’t will fall behind.
Tools that deliver real-time insights make those decisions easier, faster, and smarter.
Are you ready for this shift? Let’s talk.
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