The dawning of a new year brings hope and promise. Like an open road, it stretches out ahead, calling us to begin a new journey.
As 2020 unfolds, it's a particularly exciting time for Magnify Digital.
Over the last eighteen months, there has been much tinkering in the garage. We’ve built things, broken things, rebuilt them and learned a lot. Change has been our constant companion as we have worked to develop the structure, the team, and the vision to catapult Magnify into the next decade.
For those of you old enough to remember, it’s like the scene in Chitty Chitty Bang Bang where, after months of banging and clanging in the shed, the doors swing open and a magical machine emerges all shiny and full of promise.
Like Chitty, what we’ve built has many parts that work together to make something really special.
First, ViewerCentric - our new audience analytics platform - has released in beta. The web app aggregates audience data from multiple sources in one dynamic platform. What used to take hours now takes minutes as data is automatically sorted and visualized, giving it instant meaning.
Second, our training arm is relaunching. Building on the recent success of our second Canadian Discoverability Tour, we are gearing up to expand our workshops, webinars, and eLearning programs. There’s a surprise under the hood here, too; another industry first to be announced later in the year.
And finally, the engine that has driven our experimentation and growth. Our little agency that could. With select clients we adore and a team that is second to none, Magnify Digital will continue to deliver world class research, strategies, content, campaigns, communities and data that drive measurable success for our clients.
The mechanics are in place. Now, we are working to retool the Magnify brand. So watch this space. We have big plans. And you’re all invited to join us for the ride.
Happy New Year!
CEO, Magnify Digital