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It’s been a minute. Well, a year actually…

March 12, 2021

At the beginning of 2020, Magnify Digital was looking forward to a year of growth and innovation. Behind the scenes, we were working on exciting new directions for the company, a revolutionary new product, and a growing team of new strategists within the agency.

And then… well, you know what happened. 

On March 13, 2020, we all gathered in our False Creek office for the last time. As we listened to the news on 102.7 The Peak that morning, and heard Justin Trudeau calling for all Canadians to go home and stay home, we made the decision to do just that. We closed the office, went our separate ways, and for the most part, that’s how things have been for us since. 

Magnify Digital’s False Creek office. Closed until further notice.

And here we are, a year later. The last 12 months have been a challenge for everyone – collectively we adjusted to working together remotely, and individually, we adjusted to our new socially-distanced lives, with ever-decreasing social circles. At times it’s been hard, but we’ve had each other to carry us through it.

The unexpected twist was that our separate ways brought us together. Despite not knowing what a global pandemic might bring, we’re still here a year later. And we’re stronger than ever. COVID-19 created uncertainty for us individually – not least because Magnify has an international team who are each worried about their loved ones across the globe.  Still, we adapted quickly to the new normal, and grew our client base at a time when many of our peers faced furlough or worse. Through all of this, we continue to build out our analytics product ViewerCentric, which is about to release across the Canadian screen industry. In some ways we’ve achieved more than we imagined over the last 12 months – driven success for our clients discovered opportunities that were previously unthinkable.

Through it all, we are grateful above all else. Grateful for our amazing clients and grateful to each other for just being there, going through this experience together. Grateful that despite the radical changes we’ve seen to day-to-day life in BC, we probably have it easier than many other major cities in the world right now. And of course, grateful for all the health workers and essential workers that are sacrificing their time and energy to fight this for us all.

So with that said, what have we learned this year? What has kept the Magnify team moving forward? A few of the Magnify team have chimed in with their thoughts…

Andy, Digital Strategist: “For me, it’s been a journey of learning how to just be with myself. I moved into my own apartment for the first time the weekend everything shut down last March, and I can confidently say I’ve spent more time alone in the last year than any other. The first 6 months or so were hard – I struggled with not knowing what comes next – but somewhere around October I just surrendered to the experience, and have found the months since to be a lot easier to deal with. Setting boundaries between work and play has helped me enormously, too.”

Eleanor, Agency Lead: “The Magnify team has always been a tight-knit group who enjoy working together, but I am so proud of how we’ve come together to make sure each of us feels supported throughout this past year. The pandemic brought a lot of emotional weight to the table, but the compassion and empathy we have for each other has kept our engine running to its full potential. The real strength of this Agency is its people – and our friendships.” 

Laura, Paid Digital Strategist: “As someone who sees herself as an introverted extrovert, it’s been a balance of happily being a recluse but also maintaining important social connections. Similar to Andy, I moved into my own apartment mid-Pandemic, so it has definitely been an adjustment. Luckily, I have my sister and brother-in-law and some close friends (Magnify team included!) that have been a real lifeline while living overseas during all of this. I’m also incredibly grateful to still be working, especially with the team that I am, when so many of my friends were not as fortunate.”

Moyra, CEO: “I am so proud of our team and grateful for their brilliance and resilience.  Also for their sharp wit. Humour has always been important but never more so than in the past few months.  We giggled through countless, “I think you’re on mute,” conversations and laughed heartily at our team socials.  (I still maintain it was technology that caused my poor performance at the last trivia event.) The distance has fostered closeness and trust which is an amazing silver lining.” 

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