Magnify Digital collaborated closely with Destination BC to deliver consulting services and training modules to participants. Our team of skilled digital marketers conducted in-depth assessments, audits, and discovery meetings to understand the unique needs, pain points and target audience of each business.

 

In the Power Up! program, Magnify provided mentorship across digital strategy, SEO, and digital advertising.

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Digital Strategy

 

Magnify worked with program participants to develop high-level digital marketing plans tailored to their specific goals. The Magnify team reviewed existing marketing documentation and analyzed available analytics to gain insights into the current marketing channels and programs. Through discussions and collaboration, attainable short and long-term marketing goals were identified. Participants received advice on measuring the effectiveness of ongoing marketing efforts as well as recommendations for prioritizing marketing tactics and channels

 

 

Search Engine Optimization (SEO)

 

Magnify’s SEO experts performed comprehensive technical and content audits of participant websites to identify areas for improvement. The team assisted in creating or claiming essential tools such as Google Search Console and Google Analytics to help businesses monitor ongoing SEO issues and measure the impact of their optimization efforts. Participants were also guided in enhancing their Google My Business profiles, conducting citation audits, and implementing outreach campaigns to improve their website's visibility and authority.

 

 

Digital Advertising

 

For businesses interested in digital advertising, Magnify offered an overview training session on various paid digital media channels, including social, search, display, and video advertising. Participants gained valuable insights into the best practices and optimal utilization of each channel. The team provided training and support to set up, monitor, and report digital ads based on the identified priorities and available budget. Through hands-on guidance, businesses were empowered to leverage digital advertising effectively to reach their target audiences and achieve their marketing objectives.

 

 

As part of the Tourism Digital Academy, Magnify Digital conducted two essential modules: SEO and Digital Analytics. In the SEO module, participants were introduced to the fundamentals of SEO, emphasizing the importance of website optimization, and understanding the various components of effective SEO strategies. Participants were taken through a website audit, providing actionable insights to optimize their sites for improved visibility and search engine rankings. In the Digital Analytics module, the module focused on Google Analytics 4 and educated participants on its significance in measuring website performance and visitor behaviour. Through personalized one-on-one sessions, participants were taught the importance of digital analytics and shown how to correctly set up their Google Analytics 4 accounts for accurate tracking and data analysis.