Training

“Because somebody grows up being a social media native, it doesn’t make them an expert in using social media at work. That’s like saying, ‘I grew up with a fax machine, so that makes me an expert in business.”
- William Ward, Professor of Social Media, Syracuse University

High touch training, customized for you.

The Magnify team has been training storytellers, business owners, and employees to optimize their digital marketing process and policies since 2009. We have a proven curriculum for teaching beginner, intermediate, and advanced data analysis, strategy, and implementation. Clients include, the Bell Fund, Canadian Film Centre, TELUS, Habitat for Humanity, Canadian Media Producer’s Association (CMPA), Ki Communications, Whistler Film Festival, and Emily Carr University of Art and Design.

Some of our most popular sessions are listed below. Each course is tailored to match your objectives and sector,
e.g. media, content creation, medical, education, tourism, etc. Online and in person courses are available.

Alert Primer

This session introduces participants to the five steps of every successful online strategy. Assess. Locate. Engage. Respond. Track. Half day and full day sessions available.

Alert Intensive

Buckle up! This intensive course does a deep dive into the five steps of ALERT (Assess. Locate. Engage. Respond. Track) readying you to turbo charge your online presence.

Social Media

Social media is a powerful tool in the digital marketing mix. Request an overview of popular channels or a customized session focusing on 1-2 platforms of your choice.

Tools and Analytics

If you can't measure it, you can't manage it. Learn how to monitor your results online and discover the tools that make the task more efficient.

One on One Coaching

If one-on-one coaching is more your style, Magnify offers short and long term programs for beginner, intermediate, and advanced learners.

Customized Training

Are you a pro on social media but feeling you want to know more about online advertising? Or analytics? Or ...? Customize a training session to fit your specific needs.

“The ALERT-TV+ training our team received was absolutely fantastic. Our team was mixed with some social media novices and some that were proficient. Regardless of the knowledge we all went in with, we ALL learned a lot about the ever changing world of social media and digital strategy. I feel like every content creation company could benefit from ALERT-TV+ training. It carved a path and brought clarity to a landscape that can be truly confusing and overwhelming.”

— Missy McIntosh, Story Editor