Today, the first destination for most travellers is the Internet. Their experience with your brand starts there. It can end there, too. Being visible, offering a great online experience, and sharing a compelling story across multiple touch points is how savvy businesses turn virtual tourists into real world guests. The secret is to magnify what matters.
ALERT™ our proprietary system for building high impact digital strategies that deliver measurable results. It’s our very own formula, proven and refined over a decade, that minimizes your risk and separates us from every self-declared digital strategist with a tattoo and a Twitter account.
Assess. Locate. Engage. Respond. Track. That’s ALERT™.
Contact Us to learn how ALERT™ can power a strategic online presence for your project.Get Started
The Magnify team specializes in designing, implementing and measuring online strategies that drive visibility, credibility and profitability for travel and tourism brands.
“Moyra and her team at Magnify Digital are amazing collaborators who can’t help but go the extra mile. They are forward thinkers that understood how to provide a tailored approach with a global long-term strategy as the outcome. Their support was just what we needed to move our new business endeavor forward in a clear targeted manner.”— Catherine Winder CEO/EP Wind Sun Sky Entertainment
“Our very survival as producers will require that we have a significantly deeper understanding of who our audience is, in order to ensure that we are tailoring our programming for them, are effectively reaching them, retaining them, and that they can find our content in a sea of offerings. We will be incorporating the steps we’ve learned so far into the development process for our shows from this point forward.”— Trevor Hodgson FirstLook Media
“Magnify Digital did an excellent job helping solve one of independent filmmakers biggest questions… discoverability. With the wealth of choices in the digital world, having the target audience find our content is paramount. Moyra Rodger and her team are providing solutions for emerging movie makers to have their movies get found amongst the noise on the world wide web.”— Daniel Foreman Treaty 6 Productions
“The learning has changed the way that we will be creating discoverability strategies on
our projects. We will be conducting a discoverability process on all of our projects,
whether scripted or non-scripted, to ensure that our social media marketing campaigns are created and positioned for maximum impact.”
“The Magnify Digital staff are a critical piece to this process because they explain each
step in the assessment as you go and why it matters, how each digital platform/service
works, where it started, where it is currently at, what it’s audience is, why it exists and so on. The context is important in this process and their knowledgeable staff are constantly
researching and updating information for your assessment week to week. This personalized service made the process much more relevant for me and my team.”
“Brett and I just wanted to thank you and your team for such a wonderful program. We learned so much during the course that we have already begun putting into practice. The opportunity to work with Magnify has been a huge benefit to us as independent producers and we are very grateful for the experience. Thank you all for your time, energy, patience and humour. It was a pleasure!”— Melissa & Brett Flying Cloud Productions
“It was great meeting you in Whistler and I’m looking forward to applying all that we have learned so far. I’ve already begun implementing some into other work I have been doing.”— Barb Briggs Filmmaker Super Drycleaners
“Magnify’s expertise and insights delivered results that exceeded our expectations. I would highly recommend them to any company looking to build their digital strategy and content programs.”— Barry Patterson former Executive Director
“With an ALERT-TV+ strategy behind the multi-platform design campaigns Switch United creates for TV and film clients, we know we’ll nail it when it comes to understanding our audience, creating content that they’ll be interested in, and measuring their interest. By starting with one of ALERT-TV+’s assessments, our success in the design process goes up exponentially.”— Catherine Winckler Partner Switch United
“ALERT-TV+ is the right product at the right time for content creators. Not only does the system enable producers to embrace the digital world after a project is complete, it shows how to dig up free data that can actually make for better ideas and pitches in the very early concept development stage.”— Patrick Roberge CEO, PRP Productions
“You made us realize that there are many ways to tap into existing audiences and with the proper resource tools, producers don’t need a technical degree to harness that audience. With viewer success factors weighing heavily in the Canadian funding process, Alert TV+ is a great asset to help get an audience and tap into the social media side of publicity right from the first phase of development.”— Shelley Mcgaw Producer
“I have heard Magnify Digital present numerous times. They continue to provide thought leadership, products, and services that enable content creators to position for success in a content abundant world.”— Nancy Mott Basi Executive Director,
“The ALERT-TV+ training our team received was absolutely fantastic. Our team was mixed with some social media novices and some that were proficient. Regardless of the knowledge we all went in with, we ALL learned a lot about the ever changing world of social media and digital strategy. I feel like every content creation company could benefit from ALERT-TV+ training. It carved a path and brought clarity to a landscape that can be truly confusing and overwhelming.”— Missy Mcintosh Story Editor
“Magnify Digital fundamentally understands the challenges facing traditional PR companies such as ours trying to wade through the online world. ALERT has given us the confidence, knowledge and skills to be able to better service our existing clients as well as offer new clients digital strategy solutions. Magnify Digital has created exemplary product that will help move us into the future with ease.”— Sonya Hwang KI Comminications
“As a content creator it’s so important that people can find and watch my work. Magnify quadrupled my audience in a matter of weeks! This whole process has been a real eye opener for me and has given me some powerful tools to use moving forward. Now I can’t imagine producing anything without consulting with Magnify first!”— Joely Collins Million Faces Productions
“In terms of Social Media, this company is a game-changer.”— Vicki Mcleod President, Main Street Communications LTD.
“Focus. Rigor. Results. That’s Magnify Digital.”— Paul Kilback Producer/Director, Saloon Media
“ALERT-TV+ is a game changer for the television production community”— Michael Mcneil CEO, INTV International