The second-screen e-commerce market may lack a definitive leader, but a few players certainly stand out. Take Shazam for example. Once just a music recognition app, Shazam is now on an aggressive path to dominate the second-screen app market.
While Shazam’s greatest competitor in the audio recognition app market is SoundCloud (reported to have 200 million unique listeners around the world as of July 2013), its greatest competitor in the digital entertainment business is still being defined. Snaplay just may be a formidable contender. The app, released July 2013, has been already named “Shazam For Images”. Snaplay finds music and videos based on the picture a user ‘snaps ’. Think of it like an arts & culture search engine that merely requires a ‘snapped’ image to conduct a search.
With over 5 million users, Zeebox is currently Shazam’s main competitor for TV-synced shopping. The application, described as a “TV sidekick”, scans TV programs and links relevant digital and physical products in a similar manner to Shazam. The app users can ‘click-to-buy ‘ merchandise that appear on the TV shows or are ‘inspired by’ the shows. According to Zeebox’s Anthony Rose, “the purchase opportunities will be more integrated” into the app in the future. As of today, however, the number of Shazam users considerably outweighs Zeebox.
Shazam appears to be on the right path to monetizing. If the company continues to focus on developing its merchandising feature, it could position itself as an innovator in the second-screen TV-shopping space. Certainly, its extensive user base will give Shazam a better reach than it is available to any of its competitors at the moment.
To find out more about Shazam read out previous post here.