New Project: Addiction. The Next Step

We’re excited to announce the launch of a very special project.

Addiction. The Next Step (ATNS) is designed to transform how people think about addiction. ATNS will feature evidence-based research and resources to help break the cycle of shame and blame that so often accompany addiction. The project is a collaboration between Magnify Digital, Bountiful Films, the Center for Motivation and Change, and is funded by The Telus Health and Wellness Fund.

January 21st is the big day!

First, we unveil the ATNS Interactive Guide — a first-of-its-kind, online resource offering guidance from renowned addiction therapists, Drs. Jeff Foote and Carrie Wilkens, co-founders of the Center for Motivation and Change in New York. The Interactive Guide aims to teach loved ones how to communicate in a manner that motivates the substance user to change, while rebuilding damaged relationships. A variety of user-friendly tools, from expert videos to interactive quizzes, empower families for success. The Interactive Guide delivers new therapeutic support in a highly customizable format accessible when, where, and how loved ones want it. Best of all, it’s free!

Later that day, Wasted, a provocative one-hour documentary premieres on CBC Television. Produced by our ATNS partner, Maureen Palmer, Wasted is an extraordinarily personal story that sweeps viewers into the world of addiction research and treatment. Maureen follows her life partner, therapist and alcoholic in recovery, Mike Pond, on a journey that reveals enormous change in addiction research & treatment, advancements most Canadians – and their doctors – don’t know about. Wasted surfaces tantalizing clues as to what causes addiction and focuses on compassionate evidence-based treatments that pick up where AA leaves off.

The last few months have been a journey for us all. We have been flexing our strategy muscles, testing new audience engagement models, and exploring the intersection of digital media and clinical therapy. There’s been a lot of head scratching and just as many AHA! moments. It’s been one heck of a group effort and we’d like to salute our amazing collaborators at Switch United, The Center for Motivation and Change, and of course, Maureen and Mike who are the heart and soul of this important initiative.

Check out to learn more about ATNS, watch the trailer, and sign up for the newsletter.