- Instagram supports web links to individual posts and profiles
- Use them on websites to extend their reach and discoverability of your content
- Use a url shortening service like Google URL Shortener to help track the links you share
- There is tremendous opportunity for clever marketing campaigns crafted around older posts like gamification, easter egg hunts, surveys and polls
Give new life to older instagram content by using one of it’s lesser known features – web links. While you still cannot add web links in the captions or comments area, you can use the url of a post and share it outside of Instagram.
Instagram is constantly evolving as a platform, and continues to be one of the best tools to create and share images and video online. Use web links as part of your marketing strategy to engage with and grow an audience around your content.