Instagram users were missing 70 percent of all posts and 50 percent of their friends’ posts before the app ditched the reverse chronological feed for an algorithm in July 2016. Despite backlash about confusing ordering, Instagram now says relevancy sorting has led to its 800 million-plus users seeing 90 percent of their friends’ posts and spending more time on the app.
Yet Instagram has never explained exactly how the algorithm chooses what to show you until today. The Facebook -owned company assembled a group of reporters at its under-construction new San Francisco office to take the lid off the Instagram feed ranking algorithm. – TechCrunch
Instagram is sharing much sought after (and long awaited insight), however, the small sample size of users who’ve commented on this article share a very different experience and challenge the conclusions strongly.
Magnify Digital’s Insight:
- There is no substitute for great content paired with a well defined marketing plan.
- Although the very nature of social media behaviour favours the newest, freshest content posted in real-time, there is tremendous value in aged posts.
- Read our article on how to use Instagram web links as part of a content marketing campaign.