Discover Your Audience So They Can Discover Your Content

Our CEO, Moyra Rodger, shares her thoughts on discoverability in an article for the Canadian Film Centre: “Discover Your Audience So They Can Discover Your Content”.

“Discoverability is the buzzword on the lips of Canadian content creators, broadcasters, funders, regulators, and online publishers alike. The term is familiar but it still causes many of us to cringe. Sort of like Donald Trump’s hair.

The definition of discoverability tends to vary with one’s vantage point. In recent months, discoverability has been described as a process and a desired state. I would argue discoverability is both. It’s the journey and the destination.”

Read the rest of the article here.