Magnify Digital Featured in Forbes – Social TV is Not the New Nielsen

Forbes recently published an article, Social TV Data Is Not The New Nielsen: How It Might Be Better, about whether the average viewer would engage and “lean forward” with television shows in a more active way. The article notes, with the current state of this evolving industry, there are few straight…
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Websites with Attitude

And now for something completely different: some of my favourite websites! The websites listed first are the kind that might make you wonder why someone bothered. But I think they’re terrific & fun. Pointer Pointer Staggering Beauty Human Clock (Note: Stay on this site for at least one minute to…
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Social Media is Ruining TV

We’ve all been there, sitting down to watch the latest episode of say … The Bachelorette. As we hit the first ad break we check our Twitter feed and that’s when it happens. Twitter ruins everything. Within a few seconds we discover who has been voted off. Thanks Twitter. Thanks…
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Why Twitter Makes Sense For TV

The recent finales of American Idol and Dancing with the Stars underscored the ability of online conversation to drive buzz around live television events. Last month’s finale of American Idol smashed social media records inspiring over one million comments about the show and its eventual winner. Twitter was the platform…
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