Producing the Message for the Medium

We love that our clients at Magnify are getting in the groove of producing “extra” content specifically to engage viewers online. Some of the content we see, in the form of short scripted videos, boomerangs, images and text, is excellent, indistinguishable in quality from the “primary” content, that is their…
Read more about:Producing the Message for the Medium

Discover Your Audience So They Can Discover Your Content

Our CEO, Moyra Rodger, shares her thoughts on discoverability in an article for the Canadian Film Centre: “Discover Your Audience So They Can Discover Your Content”. “Discoverability is the buzzword on the lips of Canadian content creators, broadcasters, funders, regulators, and online publishers alike. The term is familiar but it…
Read more about:Discover Your Audience So They Can Discover Your Content

Discoverability Starts Here: Editorial by Magnify Digital CEO

Published in Playback on Monday, March 30, 2015. The CRTC decisions delivered by Jean-Pierre Blais last week sent successive shock waves through the Canadian production and broadcast communities. Mr. Blais presented a secondary point that reverberated less, though its implications are also significant and far-reaching. In his March 12th address…
Read more about:Discoverability Starts Here: Editorial by Magnify Digital CEO

Walking Dead is Alive & Well

One of the most consistently talked about television shows in social media today is AMC’s The Walking Dead. The show’s online fan base is large and in charge. Engagement is high and its television audience blows others out of the water. Last fall, The Walking Dead was the highest rated…
Read more about:Walking Dead is Alive & Well

More Than a TV Show

Irish Broadcaster RTÉ is in its 6th season of Operation Transformation. This show is one of the best examples of a television property with a comprehensive and value-rich online offering. First, about the show… Operation Transformation is a weight loss competition between Irish residents (aka: normal people, not celebrities, or…
Read more about:More Than a TV Show