Producing the Message for the Medium

We love that our clients at Magnify are getting in the groove of producing “extra” content specifically to engage viewers online. Some of the content we see, in the form of short scripted videos, boomerangs, images and text, is excellent, indistinguishable in quality from the “primary” content, that is their…
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Discover Your Audience So They Can Discover Your Content

Our CEO, Moyra Rodger, shares her thoughts on discoverability in an article for the Canadian Film Centre: “Discover Your Audience So They Can Discover Your Content”. “Discoverability is the buzzword on the lips of Canadian content creators, broadcasters, funders, regulators, and online publishers alike. The term is familiar but it…
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Discoverability Starts Here: Editorial by Magnify Digital CEO

Published in Playback on Monday, March 30, 2015. The CRTC decisions delivered by Jean-Pierre Blais last week sent successive shock waves through the Canadian production and broadcast communities. Mr. Blais presented a secondary point that reverberated less, though its implications are also significant and far-reaching. In his March 12th address…
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Closing the loop between TV programming and social conversation: will 'See It' revolutionize social TV?

The recent strategic partnership between Comcast and Twitter for launching a new platform called “See It” could have huge implications for the way we access TV content. The platform, which rolled out on November 22, offers U.S. Comcast customers the ability to tune into the TV channels owned by Comcast…
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