WordPress Security Best Practices

Is your website protected against malwares and brute force attacks? Most website owners underestimate the threat of cyber attacks. They do so at their peril. Cyber attacks can be costly, time consuming, and stressful. Google penalizes websites that are infected with malware by lowering their search rankings and sometimes blocking…
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Discover Your Audience So They Can Discover Your Content

Our CEO, Moyra Rodger, shares her thoughts on discoverability in an article for the Canadian Film Centre: “Discover Your Audience So They Can Discover Your Content”. “Discoverability is the buzzword on the lips of Canadian content creators, broadcasters, funders, regulators, and online publishers alike. The term is familiar but it…
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Finding the Universal Marketing Metric

In our ALERT® digital strategy process we emphasize the importance of measuring your online marketing efforts. Measurement is important because: A marketing initiative needs to yield positive returns, otherwise it should be discontinued. Tracking and measuring helps you make better business and marketing decisions. For example, see the post about Using…
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Ones to Watch: Social TV

There are so many social tools and networks that it’s hard to know which ones to invest your time in. Even though the internet gives you the power to research to your heart’s content, chances are by the time you’re halfway through researching – everything will have changed. So and…
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Couch Potatoes Unite!

Your remote is ringing. Oh no wait.. it’s a text. My bad. You don’t need to be told that the way you watch TV is changing.  We can see the change coming in so many ways. Some of us embracing it more firmly than others. But this week is a…
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Make the Right Choice

After watching a video about Google Goggles, I was reminded of its potential.. and was motivated to give it a whirl. However, as I walked through the activation steps in the app, the final screen asked if I wanted to Enable Search History. It read “With search history, you’ll be…
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