How The Great Bear Rainforest grew its grizzly discoverability campaign

The Great Bear Rainforest is a 45-minute documentary that brings British Columbia’s secluded protected area of the same name to IMAX screens for the first time in history. Shot over the course of 18 months, and directed by Ian McAllister, co-founder of the non-profit conservation organization Pacific Wild, the film…
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Magnify hits the road again

The Magnify team recently set off on a weekend-long road trip from our offices in Vancouver to the BC interior to deliver two training sessions on discoverability for the creative industries. The Magnify Discovery Lab training mini-tour was made possible by various funders including TELUS Storyhive, The Bell Fund, The…
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LES DÉFIS DE LA DÉCOUVRABILITÉ DANS L’INDUSTRIE CANADIENNE DES MÉDIAS AUDIOVISUELS FERONT L’OBJET D’UNE TOURNÉE INAUGURALE.

La découvrabilité dans le contexte du financement de l’industrie canadienne des médias de l’écran est une série d’ateliers pancanadienne dont le but est de sensibiliser les cadres aux défis de la découvrabilité et de leur donner des pistes de solution pour la mise en place de stratégies de développement d’auditoires….
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Producing the Message for the Medium

We love that our clients at Magnify are getting in the groove of producing “extra” content specifically to engage viewers online. Some of the content we see, in the form of short scripted videos, boomerangs, images and text, is excellent, indistinguishable in quality from the “primary” content, that is their…
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INAUGURAL TOUR WILL TACKLE DISCOVERABILITY CHALLENGES IN CANADIAN SCREEN MEDIA INDUSTRY 

FOR IMMEDIATE RELEASE Discoverability in Canadian Screen Media Funding is a national workshop series that will brief senior executives on discoverability issues facing the industry and equip industry professionals with best practices for writing winning audience development strategies.   VANCOUVER, OCTOBER 9, 2018 — Magnify Digital in partnership with Canada…
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Live Long And Prosper – Using Web Links On Instagram

Instagram supports web links to individual posts and profiles Use them on websites to extend their reach and discoverability of your content Use a url shortening service like Google URL Shortener to help track the links you share There is tremendous opportunity for clever marketing campaigns crafted around older posts like gamification,…
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Instagram Best Practices for TV Shows

Since it launched on October 6, 2010, Instagram has become a massively important social network, with more than 400 million active users. Originally available exclusively for iPhone, this mobile-first, image- and video-sharing network is increasingly accessible across all platforms. In this post, we look at a few of the Instagram tactics being…
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