Discoverability Starts Here: Editorial by Magnify Digital CEO

Published in Playback on Monday, March 30, 2015. The CRTC decisions delivered by Jean-Pierre Blais last week sent successive shock waves through the Canadian production and broadcast communities. Mr. Blais presented a secondary point that reverberated less, though its implications are also significant and far-reaching. In his March 12th address…
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Insights to Improving Your SEO

I participated in a webinar today on the science of SEO. Lots of great reminders, and a few interesting revelations from a recent study. Here are the salient takeaways. NOTE: Many of the points refer to a study. No details on how many people participated in the study, or where the…
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Behaviourally Targeted Online Ads…On the Rise!

Check out the eMarketer’s forecast as summarized by the fabulous daily, CynopsisDigital. Based on our team’s experience and success using behaviourally targeted online ads, this trend makes perfect sense. Still, the numbers are staggering. “Assuming that privacy concerns are adequately addressed, behavioral targeting will generate more than $1 billion in…
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The Near-Future of Search

Happy New Year! It seems appropriate to write my first blog post of the year on possibilities. Here on the Magnify team we get uber excited hearing about new apps and how the internet is changing and fluxing, even as we sleep. We have to admit, making a search online…
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