Live Long And Prosper – Using Web Links On Instagram

Instagram supports web links to individual posts and profiles Use them on websites to extend their reach and discoverability of your content Use a url shortening service like Google URL Shortener to help track the links you share There is tremendous opportunity for clever marketing campaigns crafted around older posts like gamification,…
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Instagram Best Practices for TV Shows

Since it launched on October 6, 2010, Instagram has become a massively important social network, with more than 400 million active users. Originally available exclusively for iPhone, this mobile-first, image- and video-sharing network is increasingly accessible across all platforms. In this post, we look at a few of the Instagram tactics being…
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Second-Screen Competition Gets Fierce

The second-screen e-commerce market may lack a definitive leader, but a few players certainly stand out. Take Shazam for example. Once just a music recognition app, Shazam is now on an aggressive path to dominate the second-screen app market. While Shazam’s greatest competitor in the audio recognition app market is…
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Where You Apps?

This week a friend of mine finally got herself a smartphone. Even using the term ‘smartphone’ feels out-of-date, let alone getting your very first one ever. She remembered me obnoxiously praising this app or that so asked me this morning for my top picks. Thought I’d share with you too….
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