How The Great Bear Rainforest grew its grizzly discoverability campaign

The Great Bear Rainforest is a 45-minute documentary that brings British Columbia’s secluded protected area of the same name to IMAX screens for the first time in history. Shot over the course of 18 months, and directed by Ian McAllister, co-founder of the non-profit conservation organization Pacific Wild, the film…
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Magnify hits the road again

The Magnify team recently set off on a weekend-long road trip from our offices in Vancouver to the BC interior to deliver two training sessions on discoverability for the creative industries. The Magnify Discovery Lab training mini-tour was made possible by various funders including TELUS Storyhive, The Bell Fund, The…
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Producing the Message for the Medium

We love that our clients at Magnify are getting in the groove of producing “extra” content specifically to engage viewers online. Some of the content we see, in the form of short scripted videos, boomerangs, images and text, is excellent, indistinguishable in quality from the “primary” content, that is their…
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Spock-Star-Trek

Live Long And Prosper – Using Web Links On Instagram

Instagram supports web links to individual posts and profiles Use them on websites to extend their reach and discoverability of your content Use a url shortening service like Google URL Shortener to help track the links you share There is tremendous opportunity for clever marketing campaigns crafted around older posts like gamification,…
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