Emily Carr University of Art + Design

Scenario

Emily Carr University of Art + Design approached Magnify Digital to help them build awareness of the university and to promote enrollment in its large range of undergraduate, graduate, continuing studies, and teens programs. The university was interested in leveraging online advertising to maximize the reach of its marketing budget.

Solution

Magnify Digital first conducted through assessment of ECUAD, analyzing the school’s website, social media profiles, target audience, and competitors. Magnify Digital first started supporting ECUAD’s efforts with a single Google Adwords campaign to promote its continuing studies programs and to build awareness for the school. Magnify has helped ECUAD promote and drive enrollment for its undergraduate, graduate, continuing studies, teen programs, and capital fundraising campaigns using a combination of Google Adwords, Facebook Ads, YouTube Ads, and LinkedIn Ads.

Results

In a single year, Magnify Digital’s online advertising campaigns helped ECUAD generate

  • 34,000 ad clicks
  • 9.9 million ad impressions
  • 2,350 website conversions