Blog

Love to analyze, discuss, debate, and chew on big ideas? We do, too. The Magnify blog is where we share our thoughts and hope to hear yours. Please have a look around and check back often.

Closing the loop between TV programming and social conversation: will 'See It' revolutionize social TV?

by Moyra

The recent strategic partnership between Comcast and Twitter for launching a new platform called “See It” could have huge implications for the way we access TV content. The platform, which rolled out on November 22, offers U.S. Comcast customers the ability to tune into the TV channels owned by Comcast…
Read more about:Closing the loop between TV programming and social conversation: will 'See It' revolutionize social TV?

Second-Screen Competition Gets Fierce

by Moyra

The second-screen e-commerce market may lack a definitive leader, but a few players certainly stand out. Take Shazam for example. Once just a music recognition app, Shazam is now on an aggressive path to dominate the second-screen app market. While Shazam’s greatest competitor in the audio recognition app market is…
Read more about:Second-Screen Competition Gets Fierce

Walking Dead is Alive & Well

by Moyra

One of the most consistently talked about television shows in social media today is AMC’s The Walking Dead. The show’s online fan base is large and in charge. Engagement is high and its television audience blows others out of the water. Last fall, The Walking Dead was the highest rated…
Read more about:Walking Dead is Alive & Well