Blog

Love to analyze, discuss, debate, and chew on big ideas? We do, too. The Magnify blog is where we share our thoughts and hope to hear yours. Please have a look around and check back often.

Creating a Digital Strategy is Like Cooking a Meal: A Simple Analogy

Creating and executing a digital marketing strategy is a lot like cooking a meal. The following table helps make the comparison. Cooking Digital Marketing Ingredients Content (text, images, video) Fresh ingredients make food taste better. Fresh content make messaging more attractive. Tools (stove, oven, mixing bowl, etc.) Tools (Facebook, Twitter,…
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Online Fortune Teller: Sort Of

The Google Trends interface has evolved over the years, making the tool a lot more user friendly. Here are a few graphs generated in Google Trends that show how data can be presented and compared using the tool. Whatsapp vs. WeChat vs. Skype Facebook vs. Twitter vs. YouTube vs. LinkedIn…
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How to Fight Comment Spam

Opening your website or blog to 2-way communication is a great way to connect online with your target audience. Unfortunately, there’s a tradeoff; comment spam generated by automated programs are a common occurrence. Comment spam can be annoying to deal with, but there are steps you can take to ensure…
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How to Compare Google Analytics Data with Channel Data Missing

You may have noticed a message in your Google Analytics Acquisition Channels report that says “Channel data is not available prior to July 25, 2013.” The reorganization of Google Analytics data which occurred on that date is a potential problem for users accustomed to analyzing website traffic source data year…
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Closing the loop between TV programming and social conversation: will 'See It' revolutionize social TV?

The recent strategic partnership between Comcast and Twitter for launching a new platform called “See It” could have huge implications for the way we access TV content. The platform, which rolled out on November 22, offers U.S. Comcast customers the ability to tune into the TV channels owned by Comcast…
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Second-Screen Competition Gets Fierce

The second-screen e-commerce market may lack a definitive leader, but a few players certainly stand out. Take Shazam for example. Once just a music recognition app, Shazam is now on an aggressive path to dominate the second-screen app market. While Shazam’s greatest competitor in the audio recognition app market is…
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