Published in Playback on Monday, March 30, 2015. The CRTC decisions delivered by Jean-Pierre Blais last week sent successive shock waves through the Canadian production and broadcast communities. Mr. Blais presented a secondary point that reverberated less, though its implications are also significant and far-reaching. In his March 12th address…
Read more about:Discoverability Starts Here: Editorial by Magnify Digital CEO
How often do you reach for your phone while watching TV? Perhaps there’s no need to reach because the device never left your hand. Second screening, or using an additional screen (typically a smartphone or tablet) while watching TV, has become the norm. According to a 2014 US report, 79%…
Read more about:Engaging Second Screen Users Through Automatic Content Recognition (ACR)
People check online reviews for help with picking restaurants, hotels, and researching all sorts of purchases. So it would make sense that they would also read up on their doctors, surgeons, physicians, physiotherapists, and other health care practitioners. After all, if people are willing to read about the pros and…
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Some of us, myself included, might admit to watching the Super Bowl for some non-football related reasons: The halftime show The snacks The much hyped commercials, especially in the US According to Advertising Age, NBC sold all 70 Super Bowl ad slots, at a whopping $4.5 million for each 30…
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I love the holidays. I am not a Scrooge. So, please forgive this somewhat Scrooge-y post. I have received many e-greetings from firms who are genuine in their intentions to wish their customers, friends, and valued partners, all the best of the season. A few small firms have personalized the…
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Creating and executing a digital marketing strategy is a lot like cooking a meal. The following table helps make the comparison. Cooking Digital Marketing Ingredients Content (text, images, video) Fresh ingredients make food taste better. Fresh content make messaging more attractive. Tools (stove, oven, mixing bowl, etc.) Tools (Facebook, Twitter,…
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The Google Trends interface has evolved over the years, making the tool a lot more user friendly. Here are a few graphs generated in Google Trends that show how data can be presented and compared using the tool. Whatsapp vs. WeChat vs. Skype Facebook vs. Twitter vs. YouTube vs. LinkedIn…
Read more about:Online Fortune Teller: Sort Of
Opening your website or blog to 2-way communication is a great way to connect online with your target audience. Unfortunately, there’s a tradeoff; comment spam generated by automated programs are a common occurrence. Comment spam can be annoying to deal with, but there are steps you can take to ensure…
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In many cases, embedding a YouTube video in a WordPress post is as simple as copying and pasting the YouTube video’s URL into the WordPress post. You can find out how at http://en.support.wordpress.com/videos/youtube/. The instructions also describe a method for customizing the YouTube video player’s size. However, if this method…
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You may have noticed a message in your Google Analytics Acquisition Channels report that says “Channel data is not available prior to July 25, 2013.” The reorganization of Google Analytics data which occurred on that date is a potential problem for users accustomed to analyzing website traffic source data year…
Read more about:How to Compare Google Analytics Data with Channel Data Missing