I love the holidays. I am not a Scrooge. So, please forgive this somewhat Scrooge-y post. I have received many e-greetings from firms who are genuine in their intentions to wish their customers, friends, and valued partners, all the best of the season. A few small firms have personalized the…
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Creating and executing a digital marketing strategy is a lot like cooking a meal. The following table helps make the comparison. Cooking Digital Marketing Ingredients Content (text, images, video) Fresh ingredients make food taste better. Fresh content make messaging more attractive. Tools (stove, oven, mixing bowl, etc.) Tools (Facebook, Twitter,…
Read more about:Creating a Digital Strategy is Like Cooking a Meal: A Simple Analogy
The Google Trends interface has evolved over the years, making the tool a lot more user friendly. Here are a few graphs generated in Google Trends that show how data can be presented and compared using the tool. Whatsapp vs. WeChat vs. Skype Facebook vs. Twitter vs. YouTube vs. LinkedIn…
Read more about:Online Fortune Teller: Sort Of
Opening your website or blog to 2-way communication is a great way to connect online with your target audience. Unfortunately, there’s a tradeoff; comment spam generated by automated programs are a common occurrence. Comment spam can be annoying to deal with, but there are steps you can take to ensure…
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In many cases, embedding a YouTube video in a WordPress post is as simple as copying and pasting the YouTube video’s URL into the WordPress post. You can find out how at http://en.support.wordpress.com/videos/youtube/. The instructions also describe a method for customizing the YouTube video player’s size. However, if this method…
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You may have noticed a message in your Google Analytics Acquisition Channels report that says “Channel data is not available prior to July 25, 2013.” The reorganization of Google Analytics data which occurred on that date is a potential problem for users accustomed to analyzing website traffic source data year…
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The recent strategic partnership between Comcast and Twitter for launching a new platform called “See It” could have huge implications for the way we access TV content. The platform, which rolled out on November 22, offers U.S. Comcast customers the ability to tune into the TV channels owned by Comcast…
Read more about:Closing the loop between TV programming and social conversation: will 'See It' revolutionize social TV?
According to Business Insider, the death bell tolls for TV. Old news you say? Perhaps, but BI has pulled together the data to back it up. There are a few factors contributing to the decline of viewership and cable subscribers. Not surprisingly, it all boils down to the simple fact…
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In early August, Kickstarter tweeted about its new open door policy for Canadians. The world’s largest crowdsourcing platform was promoting the elimination of a rule that had previously restricted those who could pitch creative ideas to the public. Technically, Kickstarter has always been open to projects from any country. However,…
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The second-screen e-commerce market may lack a definitive leader, but a few players certainly stand out. Take Shazam for example. Once just a music recognition app, Shazam is now on an aggressive path to dominate the second-screen app market. While Shazam’s greatest competitor in the audio recognition app market is…
Read more about:Second-Screen Competition Gets Fierce