Blog

Love to analyze, discuss, debate, and chew on big ideas? We do, too. The Magnify blog is where we share our thoughts and hope to hear yours. Please have a look around and check back often.

Discoverability Starts Here: Editorial by Magnify Digital CEO

Published in Playback on Monday, March 30, 2015. The CRTC decisions delivered by Jean-Pierre Blais last week sent successive shock waves through the Canadian production and broadcast communities. Mr. Blais presented a secondary point that reverberated less, though its implications are also significant and far-reaching. In his March 12th address…
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The Importance of Online Reputation Management for Medical Professionals

People check online reviews for help with picking restaurants, hotels, and researching all sorts of purchases. So it would make sense that they would also read up on their doctors, surgeons, physicians, physiotherapists, and other health care practitioners. After all, if people are willing to read about the pros and…
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Creating a Digital Strategy is Like Cooking a Meal: A Simple Analogy

Creating and executing a digital marketing strategy is a lot like cooking a meal. The following table helps make the comparison. Cooking Digital Marketing Ingredients Content (text, images, video) Fresh ingredients make food taste better. Fresh content make messaging more attractive. Tools (stove, oven, mixing bowl, etc.) Tools (Facebook, Twitter,…
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Online Fortune Teller: Sort Of

The Google Trends interface has evolved over the years, making the tool a lot more user friendly. Here are a few graphs generated in Google Trends that show how data can be presented and compared using the tool. Whatsapp vs. WeChat vs. Skype Facebook vs. Twitter vs. YouTube vs. LinkedIn…
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How to Fight Comment Spam

Opening your website or blog to 2-way communication is a great way to connect online with your target audience. Unfortunately, there’s a tradeoff; comment spam generated by automated programs are a common occurrence. Comment spam can be annoying to deal with, but there are steps you can take to ensure…
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How to Compare Google Analytics Data with Channel Data Missing

You may have noticed a message in your Google Analytics Acquisition Channels report that says “Channel data is not available prior to July 25, 2013.” The reorganization of Google Analytics data which occurred on that date is a potential problem for users accustomed to analyzing website traffic source data year…
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