Blog

Love to analyze, discuss, debate, and chew on big ideas? We do, too. The Magnify blog is where we share our thoughts and hope to hear yours. Please have a look around and check back often.

Discover Your Audience So They Can Discover Your Content

Our CEO, Moyra Rodger, shares her thoughts on discoverability in an article for the Canadian Film Centre: “Discover Your Audience So They Can Discover Your Content”. “Discoverability is the buzzword on the lips of Canadian content creators, broadcasters, funders, regulators, and online publishers alike. The term is familiar but it…
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Are Ghost Referrals and Spam Web Crawlers Haunting your Google Analytics Account?

When was the last time you looked at your website’s Google Analytics account? If it has been a month or more, you might be in for a scare when you log in. Ghost referrals and ultimately, inaccurate website traffic data are the problem. Boo! Ghost referrals and spam crawler bots…
Read more about:Are Ghost Referrals and Spam Web Crawlers Haunting your Google Analytics Account?