Blog

Love to analyze, discuss, debate, and chew on big ideas? We do, too. The Magnify blog is where we share our thoughts and hope to hear yours. Please have a look around and check back often.

Magnify hits the road again

The Magnify team recently set off on a weekend-long road trip from our offices in Vancouver to the BC interior to deliver two training sessions on discoverability for the creative industries. The Magnify Discovery Lab training mini-tour was made possible by various funders including TELUS Storyhive, The Bell Fund, The…
Read more about:Magnify hits the road again

make video content AI friendly

How To Make Your Video Content Discoverable for AI and Machine Learning

When it comes to digital marketing and content discoverability, it seems that with every revolution designed to improve audience experience, a new obstacle for content creators comes in tow. Artificial Intelligence (or AI) and Machine Learning are currently two of the hottest buzzwords in a number of sectors, and in…
Read more about:How To Make Your Video Content Discoverable for AI and Machine Learning

Structured Data Made Simple

  WHAT IS STRUCTURED DATA? Structured data simply means assigning tags to uncategorized data so that search engines can identify it easier. Google, Bing, Yandex and Yahoo collaborated on a common markup format called Schema to help you. There is a specific schema for lots of different information types, such…
Read more about:Structured Data Made Simple

LES DÉFIS DE LA DÉCOUVRABILITÉ DANS L’INDUSTRIE CANADIENNE DES MÉDIAS AUDIOVISUELS FERONT L’OBJET D’UNE TOURNÉE INAUGURALE.

La découvrabilité dans le contexte du financement de l’industrie canadienne des médias de l’écran est une série d’ateliers pancanadienne dont le but est de sensibiliser les cadres aux défis de la découvrabilité et de leur donner des pistes de solution pour la mise en place de stratégies de développement d’auditoires….
Read more about:LES DÉFIS DE LA DÉCOUVRABILITÉ DANS L’INDUSTRIE CANADIENNE DES MÉDIAS AUDIOVISUELS FERONT L’OBJET D’UNE TOURNÉE INAUGURALE.

Producing the Message for the Medium

We love that our clients at Magnify are getting in the groove of producing “extra” content specifically to engage viewers online. Some of the content we see, in the form of short scripted videos, boomerangs, images and text, is excellent, indistinguishable in quality from the “primary” content, that is their…
Read more about:Producing the Message for the Medium

INAUGURAL TOUR WILL TACKLE DISCOVERABILITY CHALLENGES IN CANADIAN SCREEN MEDIA INDUSTRY 

FOR IMMEDIATE RELEASE Discoverability in Canadian Screen Media Funding is a national workshop series that will brief senior executives on discoverability issues facing the industry and equip industry professionals with best practices for writing winning audience development strategies.   VANCOUVER, OCTOBER 9, 2018 — Magnify Digital in partnership with Canada…
Read more about:INAUGURAL TOUR WILL TACKLE DISCOVERABILITY CHALLENGES IN CANADIAN SCREEN MEDIA INDUSTRY 

Spock-Star-Trek

Live Long And Prosper – Using Web Links On Instagram

Instagram supports web links to individual posts and profiles Use them on websites to extend their reach and discoverability of your content Use a url shortening service like Google URL Shortener to help track the links you share There is tremendous opportunity for clever marketing campaigns crafted around older posts like gamification,…
Read more about:Live Long And Prosper – Using Web Links On Instagram

Instagram banner

Instagram Best Practices for TV Shows

Since it launched on October 6, 2010, Instagram has become a massively important social network, with more than 400 million active users. Originally available exclusively for iPhone, this mobile-first, image- and video-sharing network is increasingly accessible across all platforms. In this post, we look at a few of the Instagram tactics being…
Read more about:Instagram Best Practices for TV Shows